Co-registration is the practice of collecting opt-ins for multiple organizations, and sometimes for types of products or services, on a website's registration page or on a paper subscription form. An individual provides registration information once, but then opts in (via checkboxes) to receive marketing communications from multiple companies.

Definition of Opt-In Advertising: Ad format that enables a consumer to explicitly opt-in to have their personal information shared with a specific advertiser without leaving the website on which the ad was displayed.

In e-mail terminology, co-registration refers to arrangements between companies to collect user information. Usually this would be a separate check-box on a Web signup form where the user can opt-in to receive messages from a third-party. For example, a magazine running a contest may include a checkbox for registrants to accept e-mail future announcements from them, and also from the prize sponsor of the contest. Co-registration usually adds the subscriber, provided they check the boxes to give permission, to two or more opt-in mailing lists.

The practice in which an organization, when collecting registration/subscription information from users (email sign-up forms, shopping checkout process, etc.), offers the user the opportunity to also sign up for another organization's (third-party) offers.

Co-registration can be a really great way to sign up a lot of quality subscribers. It's a widely accepted and very successful method of reaching a wider audience than you might be able to on your own. If your site generates minimal traffic, it gives you the opportunity to build your opt-in list fast. It is important to make sure you're getting quality e-mail addresses. You'll want to make sure that your subscription offer is placed alongside offers that target your specific market. If your offer is a newsletter about in-home child care, for example, then it probably won't be very successful if it's grouped with a bunch of newsletters about software design.

Get Your Phone Number Removed from Co-Registration Data-bases by visiting:  www.RemovePhoneNumber.com

Learn more about what an Existing Business Relationship is by definition, by visiting:  www.ExistingBusinessRelationship.com

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